The year 2025 presents new challenges in the field of science, technology and engineering. In this sense, artificial intelligence can positively contribute to the reduction of monotonous and dense work to allow professionals to concentrate on more complex, demanding and creative tasks that require higher cognitive skills. This makes it necessary to promote new lines of research that seek to clarify the real impact of AI in higher education. Among the benefits that AI can bring to higher education are personalized student learning, automated and online evaluation and feedback, and adaptive tutoring for each type of student, among other aspects. However, all this requires higher education institutions to develop strategies to ensure academic integrity, manage personal data and its privacy, and prevent bias in algorithms and their interpretations. AI has the potential to transform higher teaching and learning, streamline and optimize the internal operations of universities, and contribute to the strengthening and extension of research in higher education institutions.